AI Review Labs – Founded: July 2025
Our Mission
At AI Review Labs, our mission is simple: to bring clarity and trust to the world of AI tools and services. We provide comprehensive, professional, and trustworthy reviews to help our readers discover the best AI tools for their specific needs, from content creation to productivity. In a rapidly evolving landscape where new AI solutions emerge daily, we aim to be the definitive resource for navigating this complex and exciting field.
Our Story
AI Review Labs was founded by two digital marketing veterans, Dmitriy Gamarnik and Matthew O’Such. The project was born out of a shared frustration with the lack of organized, professional, and credible reviews of AI services and tools. We recognized a significant gap in the market for a reliable resource that offers in-depth, unbiased, and expertly crafted comparisons. Our goal in launching the website was to fill this void and empower users across all industries with the information they need to make informed decisions.
Meet the Founders
Dmitriy Gamarnik
Dmitriy Gamarnik, a co-founder of AI Review Labs, brings a wealth of expertise and a deep passion for AI tools and services. His extensive background in digital marketing includes leadership roles at Botify, Ziff Davis, and JumpCrew, which provides him with a unique and authoritative perspective. His proven track record includes creating successful digital marketing strategies, driving significant traffic growth, and managing large-scale campaigns. For example, at JumpCrew, he constructed lead generation strategies for two publishing websites that produced over 1,000 leads and 500 opportunities per month.
He also created a digital marketing strategy for mybaseguide.com from scratch, which included SEO, content marketing, social media, and email marketing, and this new strategy increased organic traffic by 185% in six months. At Ziff Davis, he designed and executed digital marketing campaigns for five publishing brands, driving 3.5 million incremental monthly pageviews and $6 million in total sponsorship revenue. He also led and supported a team of two specialists. While at JumpCrew, he guided a team of four on best practices related to content, SEO, paid search, and social marketing. His foundation of experience allows him to guide AI Review Labs’ mission to provide comprehensive and trustworthy reviews for its audience.
Matthew O’Such
Matthew O’Such is a co-founder and a visionary leader with a profound passion for leveraging cutting-edge AI tools to drive innovation. His extensive experience in digital marketing, specializing in SEO, AIO (AI Optimization), GEO, and brand growth, has established him as a trusted authority. This unique blend of technical acumen and strategic foresight enables him to effectively guide teams, develop robust content strategies, and create large-scale initiatives that deliver measurable results.
As a performance-driven leader with over two decades of experience, Matthew excels at building and managing cross-functional teams while leveraging data. His career includes a focus on retail and e-commerce search. At Getty Images, he led a cross-functional team, managing a line of business with over $50M in annual revenue and an 8-figure SEM budget. He built a demand generation strategy from scratch, rebuilding a small team into a global group of over 10 full-time employees. He coordinated with the board of trustees and C-Suite on action plans and KPIs. He has also held leadership positions as Global Head of Organic Marketing at WeWork and VP of Audience Development, Organic, and Social at Ziff Davis. While at Ziff Davis, he led the redesign of a “Due Date Calculator” that won a 2019 Webby Award and increased SEO traffic by 1,200% year-over-year.